Photo: James Smith | I write, I laugh, I dream in color. Ashley Coleman the Songwriter...
Monday, January 9, 2012
Where have the A&R's gone?
As a songwriter, there was a time when you may be able
to score a meeting at a label in order to play music for A&R’s working with
artists. It seems that time has passed. As an upcoming songwriter, the idea of
actually having someone at a label listen to your music is just a fantasy. In
the age of email, you meet people, who tell you, send me some stuff. But I
guarantee there is like a spam filter that all your stuff gets sent to. Lol. As
much as people ask you to send them stuff, it seems that I never hear anything
back. So you might say, “Well maybe your stuff just isn’t that good.” And yes
that is what I thought for a certain period of time. But I must say my friends
eventually you get to a point where you know your music is undeniable. To help
with that I started sending music to known friends in the industry asking them
just that! “Hey, tell me is this music up to par with industry standards or
not?” And after listening they all gave me the thumbs up. One notable manager
saying “Yeah someone’s just not doing their job.” So now that I can feel
confident enough to say, hey I have good music here, I am wondering “What
happened to the A&R’s? It seems that when it comes to making albums, they
just look at the billboard charts and grab the writers and producers from the
top ten … which is FINE … I mean it’s somewhat of a sure bet, I guess, but what
happened to discovering new talent? New writers and producers with new ideas?
So what is the solution? I have pretty much given up on the idea of trying to
“Shop” songs. Just feels like a waste of time in my book. But I have some
upcoming artists that I am writing with that I am really excited about. I’m no
longer fixated on getting a placement with this HUGE artist. I am more
interested in trying to break artists of my own with great songs that will be
undeniable. We have a great team! And all of us are focused on making the best
music possible and making a space for ourselves. Forget waiting for some suit
to tell us that what we have is worthy. Another solution to getting songs heard
is co-writing. I am fortunate enough to know some really dope producers and
songwriters in the game. So your chances of getting a song placed with one of
them is way more likely. They have the ear of the industry. They are the ones
who can still get meetings with artists and labels and whatnot. So having the
opportunity to work with them, there is a good chance that one of the records
you work on together may end up in a meeting. I would think that in a business
where everyone is looking for the sure thing, that it might be neat to find the
next best thing. But what do I know?
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